The Internet is a powerful tool for spreading your message and promoting your art. The virtual world gives you access to an audience much larger than the one who can see your work in person. And if you’re just starting out, this might seem like the perfect place to get exposure without having to spend money on advertising or going through any other hassle of getting your name known. You can start right away with virtually no capital or investment needed. But most of the time, newbies tend to make mistakes that put them off from getting more people to discover their work. Even those who are good at marketing themselves might find it a bit challenging to spread their reach further. Thankfully, there are many ways you can promote your art on the Internet easily and effectively so that more people see your works and take notice. Here, professional artist David Segal Lakewood shares some helpful tips you need to know.
Use Hashtags in Your Artwork and Blog Posts
A hashtag is a word or phrase that is placed inside of ‘#’. For instance, ‘#cybersecurity’ is a hashtag that is used to refer to cybersecurity. You can use hashtags to mark keywords that you want to be more visible and recalled more easily. So, if you’re a visual artist and are posting your works on social media, you can use relevant hashtags such as #visualart #newportart #contemporaryart. You can also choose other hashtags that are related to your niche and creative field. This will help you stand out and get noticed by more people who care about your work.
Create Brand Awareness
First and foremost, you need to ensure that your brand is well-established in the minds of your audience. Let’s say that you’re a graphic designer, and you’re creating business cards for your clients. What happens if no one knows your brand? You’ve just helped an individual or business get a few cards that aren’t personalized for them. That doesn’t do your reputation any good, and it wastes your time and money. When you’re promoting your brand, you want to do things such as create a logo, create a website for your business, start a Facebook business page, and create a Twitter account. These are some of the best ways to create brand awareness.
Blogging Is Important
Blogging is a powerful way to build relationships with your audience and to create online authority for your brand. This can be done through a variety of platforms, and most professionals prefer WordPress as a blogging platform. With a blog, you can write about topics that are relevant to your niche and industry. You can also include images, videos, and other multimedia to increase the effectiveness of your content, explains abstract artist David Segal Lakewood.
Have an Art Show or Event
Like it or not, you will most likely have to take things from a networking perspective. You can start attending art shows and making connections with other artists and other people in the industry. This will not only help you meet people who could potentially help you, but it will also get you known in your community. You can also participate in local art events, festivals, and other similar shows. You can also create a virtual art show on social media and invite your followers to explore your work and the work of other artists. You can also organize a meetup or other event with your followers where you can invite them to come and learn more about your craft, adds David Segal Lakewood.
Bottom line
The Internet is a powerful tool for spreading your message and promoting your art. The virtual world gives you access to an audience much larger than the one who can see your work in person. If you’re just starting out, this might seem like the perfect place to get exposure without having to spend money on advertising or going through any other hassle of getting your name known. You can start right away with virtually no capital or investment needed. But most of the time, newbies tend to make mistakes that put them off from getting more people to discover their work.